“Wink Hotels are a disruptive luxury hotel chain that broke ground on their first site in Saigon’s District 1 late last year. Already, they have further developments progressing in Danang and Hanoi. Instead of filling their properties with antiques and references to the old Indochine-era, as upstarts in the industry, they wanted to explore the idea of Indochine 2.0—the current era that they are a part of shaping. To do that they organized a photography competition; to view the concept through the eyes of young Vietnamese creatives.
“Here, four of the finalists explore how they are reclaiming the term “Indochine” in their works.”